The 4-Hour Social Media Workweek: Quick and dirty formula: Set aside a few minutes a day doing certain activities online (listening, replying, sharing and creating) and then shut off. The goal here is to engage but within limits.
20 New Keys To Social Media Etiquette: The dos and don’ts of social media — Know these and you will make the digital Emily Posts in your life happy. All are important but take special heed to #5 (if you are doing book trailers), #8, #10 (ask someone which photo you should use), #13-#17 (I love Twitter and hate to see it misused)
How To Create An Unbeatable Call To Action: I suck at selling. I failed at Mary Kay and XXX. I failed at getting my Girl Scout patch for selling cookies. I am not good at the pushiness of selling. I’ve gotten better at developing pitches and trying to seal the deal (Hello, the pitch sessions at Moonlight & Magnolias.) This article is a good way to think about how you sell your book, yourself/Brand You.
Hot or smart: Getting past stereotypes: Stereotypes vs. archetypes.
The 29 Plot Templates: There’s nothing new under the sun. That thought used to depress me. But with age, comes wisdom (and gray hair and more bills). Now, I know that true, there is nothing really truly new (a great example of this is called Facebook, at one point in time pre-internet it was called the Yellow Pages, the church social or the village well). But each iteration and generation puts a new spin on things.