Why is this true? According to him, it is because you get the psychological satisfaction of accomplishing the goal without having to actually do the work. In other words, talking becomes a substitute for doing.
Hmmm….Raise your hand if you know more people who expressed some big writing goal and become focused on talking about the goal rather than breaking that goal apart and doing it.
Raise your hand if you know people who have talked about writing a book, story, or screenplay for years but nothing has ever materialized except talk.
Raise your hand if you have talked a good game about what you intend on doing but you are still facing a blank page or screen.
“You can’t build a reputation on what you are going to do,” so why announce it until you have accomplished it?